Tuesday, April 16, 2013
Final Post
How is it that so many people find out about certain events? Is it the fliers, word of mouth or the internet? There are always booth inside or outside the CUB promotion some sort of event or a service. Lately a great majority are giving away free items to have you like their Facebook page or group. They will even have laptops set up so that people can sign into their Facebooks right there. The social media known as Facebook has become such a huge thing that almost all events at WSU use it in some way. Whether it be to create an event and have people of that event invite their friends and those friends invite even more, or to simply put the information of the event on the Class of 2011, 2012... group pages. To be honest it seems like sometimes that using fliers is almost completely obsolete to use to invite people to events. I see or get invited to more events on Facebook compared to the amount of fliers I see for other events. It seems that in order to have a successful event nowadays some form of social media is needed to get it to the right people. I am not trying to say that fliers and word f mouth do not help, but they seem to be less important than being able to advertise an event on Facebook. An example, is that there was recently a Dodgeball tournament. Initially I first noticed when they had a booth set up in the CUB. Though just doing my daily routine I glanced at the booth and continued walking. A few days later I started seeing many advertising post about it posted in several groups that I was apart of. Then I received an invite to the event from a friend who was helping host the event. It wasn't until the event hit Facebook that I felt intrigued enough to look at the event. After seeing how many people said they were going I decided to join. In the end though my team bailed due to homework issues. The experience proved to me that the best advertisement that a group can really have is through Facebook. Due to the news of the event can get to many more people and at a much faster pace. I know that during my first year at WSU I rarely knew of any events unless someone posted about it on Facebook. This was caused because I lived in Stephenson where the event board seem to be rarely updated and all my class were in Todd. So I never saw any of the events that groups were handing out fliers or had booths at the CUB. My routine consisted of going to Todd, South Side then back to the dorms. So if it wasn't for Facebook my friends and I would most likely have missed many different events that the people had.
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I agree that "evites" are what most of us and companies/organizations are going towards when wanting to advertise no days but I don't believe that fliers are becoming obsolete. I don't tend to like FB events because of the many notifications that comes along with it but it does keep you updated with information and the many changes of the event. I love to see physical fliers, and I also like the sight of a bunch of fliers bunched up together as though fighting for space to be seen by potential viewers. I believe that a majority of us and major companies/organizations lean towards advertising through social media because they know how much time an average person spends on their computers. Evites made it easier for us to spread the word quicker and more efficient. Some other type of advertisement that is beneficial that WSU is taking advantage of are the many television advertisements that have been going up recently. Another medium to pass the message along.
ReplyDeleteGoing off of what you say I strongly believe the fliers are obsolete, no one really pays attention to fliers even when they are handed to them. I work at the CUB and are constantly handed flyers but throw them away. I get most of my information about events by word to mouth, Facebook, or email notifications from things I have subscribed to. And working in the Marketing sector of the CUB I learn a lot about how Facebook is influenced in the marketing sector. The reason that the CUB wants everyone to add them on Facebook is so that all students can be informed. The CUB has so many event’s, opportunities, school organizations converging in the CUB that not every student might have the opportunity to see. The CUB is already very aware that Facebook and Twitter are the fastest way to get information to the students. And I strongly believe in this. Much like modern communication, it is not done via mouth to mouth, most everyone, now and days, text or email. It is just and easier and more convent way of informing the masses.
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